Among public relations people, there is one prevalent metaphor for the press: “the Beast.” This is because every day and all the time it demands food: sometimes it happens that it eats a person alive. The Beast has its own laws and customs and they may seem strange to the uninitiated. One must be very careful with it. “The interested public”, on the other hand (if it is a good idea to speak about it as if it actually existed) is a very different animal. It also needs handling, but of another kind. The International Criminal Court (ICC) must tame them both. Sometimes, however, both feeding strategies are destined to clash. I believe, I observed such a clash in Northern Uganda on the 6th and 7th of December 2016.