Alexandra Borchardt Prof. Dr. Alexandra Borchardt is a senior journalist and book author, journalism professor, and media consultant. Her major concern is the impact of digital transformation on quality journalism with a focus on leadership and talent. She works in different roles: for the University of the Arts in Berlin, the World Association of News Publishers (Wan-Ifra), Hamburg Media School, and TU Munich. She is also a Senior Research Associate at the Reuters Institute for the Study of Journalism at Oxford University. Previously she spent 25 years at major German media brands, 15 of these in leadership roles. Her latest book is “Mehr Wahrheit wagen – Warum die Demokratie einen starken Journalismus braucht“
Roundtable “Media Trouble” Diversity in the Newsroom and Beyond
29th May 10.30 - 12.00 am | Sheila Mysorekar, Iva Krtalić Muiesan, Alexandra Borchardt, Nour Khelifi, Introduction: Margreth Lünenborg, Moderation: Débora Medeiros
While journalism worldwide faces challenges such as the need to adapt to digital technologies and economic pressures, discussions about how to attract an increasingly fragmented audience have become louder. One of the reasons for a possible disconnect between legacy media and parts of the public may be the fact that many newsrooms do not reflect the current diversity present in society: their staff tends to be whiter, older and more middle class than most of their (potential) audiences. This panel features journalists and researchers’ perspectives on the question of diversity in the journalistic context, particularly in Germany.